How ChatGPT can help engage your talent communities

Céline Viévard
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4/27/2023
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Talent Attraction
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4 mins

ChatGPT counts over 100 million users and is a top trending subject on all platforms… You have probably heard of it. However, have you ever thought of using it for recruitment? With a dataset size of 570 GBs, I can promise you that ChatGPT has the knowledge to engage your talent bases at a faster and more efficient rate. 

What is ChatGPT? 

ChatGPT is a tool based on AI technology that allows you to have conversations as developed as one could have with a human but... with a chatbot! People have been using it for all kinds of tasks, from having a basic discussion to finding code to program a platform! And it can also come in handy for you and your recruitment strategy…

Indeed, ChatGPT can engage your talent bases. But how? 

✅ Create a social media campaign for you, defining key words and platforms to leverage to attract qualified talent

✅ Personalized communication based on the target and that sounds like you!

✅ Content ideas to engage your target audience

✅ Analyze the overall results!

Create a social media campaign for you, defining key words and platforms to leverage to attract qualified talent

86% of HR professionals believe recruitment is increasingly looking like marketing (Glassdoor, 2021)… But as an HR professional, you probably don’t have a marketing degree. But with the help of ChatGPT, that can be solved. Indeed, it can provide you with a full social media recruitment campaign tailored to the target talent. You can also ask for it to give you essential keywords, hashtags and platforms to use to best reach your audience. 

👀 Here’s how: 

Personalized communication based on the target and that sounds like you!

To fully leverage the social media campaign created by ChatGPT, you can then ask it to generate post templates adapted to your target audience and request for it to sound like you by giving it previous content you have already produced. 💡

Content ideas to engage your target audience

If ever you run out of inspiration on which kind of content would best engage your target, ChatGPT can also help you out with that. Just specify who you want to engage and they will give you a set of ideas!

Analyze the overall results

After having led your recruitment campaign, ChatGPT can also analyze and give you feedback based on the results you have obtained. You can share the analytics of certain social media posts you did, emails you sent, applications you have received and so on, and it can evaluate the overall campaign. 

To conclude…

Overall, ChatGPT can offer you valuable insights on marketing strategies to best engage your talent bases. Not only can this give you additional knowledge on your targeted candidates but it can also make you save a substantial amount of time and resources. Although certain people may remain reticent to use artificial intelligence to engage with talents, fearing it would decrease the human touch of our content, it can still come in handy in giving you additional knowledge you may previously not have on the candidates you seek to reach, especially the niche ones! 

Reduce your time to hire, reach qualified candidates and enrich your pipeline with qualified talent. If these are your goals,  contact us and we'll help you build and engage talent communities thanks to our TRM.

Sources

Gohil, S. (2023, April 6). 20+ Epic ChatGPT Statistics & Facts [2023] » Meetanshi. Meetanshi Blog: Magento, Shopify, Ecommerce & Marketing. https://meetanshi.com/blog/chatgpt-statistics/

Glassdoor (2021, June 11). 40+ Stats For Companies to Keep In Mind for 2021. US | Glassdoor for Employers. https://www.glassdoor.com/employers/resources/hr-and-recruiting-stats/